The article examines the Philippine cut flower industry’s evolving production, trade, and market dynamics. Despite recent declines, overall output has expanded, led by roses, chrysanthemums, and orchids. With a trade surplus and reduced imports, the sector remains competitive but faces rising costs, limited technology, and climate risks. These challenges require innovation, policy support, and collaboration.
by Cy P. Reyes, Research Assistant, Center for Food and Agri Business, UA&P
CUT FLOWERS ARE BLOSSOMS that have been severed from their plants, whether from shrubs, bushes, or vines. People typically acquire cut flowers for two primary reasons: to give as gifts or to use as decorative elements. As gifts, these blooms are commonly arranged in bouquets, flower baskets, or flower stands to celebrate a variety of occasions (Patch, 2018).
The cultural and emotional significance of cut flowers has not only sustained consumer demand but has also driven the growth and commercialization of the Philippine ornamental horticulture industry over the decades, according to Rosario (2018). The Philippine ornamental horticulture industry has undergone significant evolution since the 1970s, when cut flowers were its primary component and most growers were hobbyists or plant enthusiasts.
By the mid-1980s, the industry had developed into a substantial source of income with strong potential as a foreign exchange earner. Increasing interest in the commercialization of horticultural products eventually led the government to recognize the industry’s economic importance. This recognition was reflected in the development of production activities across the industry. Today, the sector continues to contribute to local livelihoods and regional economies, with ongoing efforts to modernize production, improve market access, and strengthen its competitiveness in both domestic and export markets.
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