The retail rice market in Indonesia has experienced a slow growth rate over the past five years as urban Indonesians increasingly avoid high carbohydrate intakes due to an increased risk of obesity, research from global market intelligence firm Mintel showed.

According to Mintel’s “Food and Drink report” published on Thursday (22/09), compound annual growth (CAGR) of the country’s rice market grew 3.5 percent in retail volume between 2012 and 2016 and is projected to only grow by around 1.5 percent from 2017 to 2021.

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